Job Description
The ideal candidate will be responsible for marketing communications and data analysis to provide support to our Commercial and Product Management teams. You will create, track, and analyze the performance of marketing initiatives, reporting your findings back to the team. The Marketing Analyst will be responsible for the following functions:
Marketing Communications:
- The Marketing Analyst will work with Commercial and Product Management teams in establishing marketing and promotional strategies to support greater product penetration with new and existing customers (leverage outside consultants as needed).
- Lead and develop integrated marketing strategies, programs, and activities to drive business results
- Coordinate product launches and marketing campaigns to generate high market impact
- Create and execute customer-focused messaging based on product and solution differentiators
- Support the development of customer facing materials and assist in providing the sales channel with relevant tools
- Understand the key brand message for product lines and serve as Daniel brand ambassador by executing strategies designed to strengthen brand position and increase sales
- Manage marketing video production projects, ensuring timely and successful delivery of videos
- Manage Integrated Marketing Finances, including tracking invoices, POs, accruals and other pertinent financial data
- Manage multiple Daniel social media channels such as LinkedIn, Facebook, etc
- Manager website content and appearance
- Responsible for maintaining branding guidelines and corporate image during marketing promotions and communications
- Coordinate and support events such as corporate meeting, trade shows, and industry schools
Analysis:
The Marketing Analyst will support the Commercial Leader and Product Management and Development Leader in analyzing customer base, new customer development, bids – won vs. lost, market opportunities, direct sales vs. rep network, areas for improvement and develop processes and structure around a plan for execution and maintenance of existing and newly developed processes. You will work to analyze global Industry, technology, regulatory trends and identify potential deficiencies in products and services. Additionally, you will gather segment specific market intelligence on products, customers or competitors.
The Marketing Analyst will also help support an account-based marketing support program with the direct sales personnel and sales representatives. Responsibilities for this part of the role include:
- Analyze internal quotation / sales data and create pivot tables, charts, graphs, comparisons detailing and evaluating wins/ losses.
- Analyze sales performance on regional and global scale.
- Analyze global sales strategy evaluating success and failure rates by region, product line etc.
- Seek out the voice of the customer information and ensure feedback is routinely sought and filtered back to the commercial and product development teams.
Education / Experience / Language skills required:
- 3+ years of marketing and sales experience working with flow meter technology or other oil and gas measurement instrumentation.
- Demonstrated quantitative and analytical skills, MBA preferred.
- Bachelor’s degree required; marketing degree preferred.
Other Skills and Abilities:
- Excellent communication and presentation skills, both written and verbal
- Analytical tool skills, e.g. Syteline CRM system
- Ability to create professional sales tools and presentations.
- Great attention to detail
- Business acumen
- Excellent organizational and project management skills
- Working knowledge of business systems such as Syteline and Enovia
- Manage Integrated Marketing Finances, including tracking invoices, POs, accruals and other pertinent financial data.
- Personal integrity and the ability to maintain confidentiality is required.
Work Environment:
Some travel required for marketing, customer and sales events and training sessions as well as project-based needs.
